In 2009, Vast Graphics proposed a planning process for tourism promotion to the Alpine City Council resulting in strategic recommendations on relevant markets, demographic targets, key messaging points and budgets for advertising and promotions.
The following year, we organized and executed a core campaign of print, web and social media promotions.
Since that time, we have continued providing creative direction and implementation for Alpine’s tourism promotion program in partnership with Stewart Ramser (Alpine’s Tourism Director as of 2012).
Occupancy in Alpine’s hotels has steadily increased throughout this period, with 2014 receipts showing a 49% increase over those of 2010.